I got a high 7 for my Internal assessment on Business Management in 2021. The topic was “Should Big Hit entertainment convert to a public limited company in order to increase market share and revenue?” I wrote this focused on SWOT analysis and IPO.
[Table of contents]
[Sample excerpts]
Should Big Hit entertainment convert to a public limited company in order to increase market share and revenue?
Introduction
Big Hit Entertainment, formed in 2005, is an entertainment company in South Korea. It is an entertainment business that is engaged in a record production, and trade business. Previously, Big Hit Entertainment’s decision to take over various entertainment companies has made them the largest and most popular conglomerates as part of efforts to develop their independence as well as profits. Thus, this research is focused on the research question “Should Big Hit entertainment turn their business into an Initial Public Offering (IPO) to increase market share and revenue?
This research paper will focus on the potential IPO of Big Hit entertainment by utilizing the business tools such as SWOT Analysis, and decision trees based on the data gained from primary sources. Big Hit entertainment is a grown company, having BTS, world famous K-Pop boy group. Initial public offering in the entertainment industry is an insecure market, with very large market share. A priority for this company is to expand their market share and scale of business…
- Total number of pages: 12 pages
- Topic: Should Big Hit entertainment convert to a public limited company in order to increase market share and revenue?
- Subject: Business Management
- The file is in PDF format.