I got an A for my extended essay on English B in 2019. The topic was “To what extent do gender stereotypes persist in the language of toy advertisements and what is its impact on the public? (Disney, Barbie, Lego, and Marvel)”
[Table of contents]
Chapter 1: Introduction
1.1 Gender stereotypes and toy advertisements
Gender stereotypes are oversimplified concepts whereby males and females have different characteristics and roles based on gender.1 The ideas vary with biological and environmental factors, including society and culture. The deeply ingrained stereotypes in childhood often continue into adulthood.
As children grow, their understanding of traditional gender stereotypes is heavily influenced by mass media, such as television, magazines, and newspapers.2 Media serves as social agents that convey powerful messages about what role is expected to be appropriate for each gender. Toy advertisements, in particular, are one of highly gender typed media factors that affect the audience in early childhood.3 Toy commercials employ marketing strategies differently designed for boys and girls. For example, they differentiate audiovisual factors such as colors, music, and languages according to their targeted gender.4 Parents who watch these advertisements buy their children toys that match the targeted gender.5 As a result, this significantly contributes to kids’ understanding of gender role stereotypes…
- Total number of pages: 44 pages
- Topic: To what extent do gender stereotypes persist in the language of toy advertisements and what is its impact on the public? (Disney, Barbie, Lego, and Marvel)
- Subject: Extended Essay (English B)
- The file is in PDF format.